General description Beauty Center “Maria” will be placed in the heart of the young Rawabi City thus giving easy access to all Rawabi residents and visitors. The Center’s outdoor décor will suit the Rawabi architectural concept and at the same time will communicate the key message “Forever Beauty & Young” to its customers. “Maria” will offer services on daily basis except of Mondays, from 9 am to 9 pm to suit busy agendas of working women. Differentiating features Beauty Center “Maria” will differentiate in many ways including: •High quality services offered by professionals with international experience and certificates •Wide assortment of hair, face, and body care services ranging from traditional hairdressing to more advanced services utilizing modern technologies such as permanent makeup, laser treatment, keratin treatment, nails restructuring, etc •High quality materials of famous international brands •Affordability of services to Rawabi residents with different income levels •Personalized services to each client based on historical data accumulated individually for each client •Relaxing atmosphere where women can forget their troubles and renew their beauty, energy, and taste of life Selling of body, face, and hair care commodities as a complimentary business line Products and Services During the first year, the Center will provide services through 3 units: Unit for hair care; the services will include: •Hair coloring including highlighting •Hair cutting •Hairdressing including wedding hairstyling •Removing unwanted hair colors •Permanent curling •Hair straightening including Japanese, Brazilian, and Keratin hair strengthening •Oil treatments •Hair extension (permanent and temporary) •Keratin therapy Unit for face & body care: •Casual, evening, and bridal makeup •Permanent makeup for eyes, brows, and lips •Skin care with branded skin care products including products of Dead Sea •Laser skin care •Laser hair removal •Traditional wax-based hair removal •Nail art décor •Nail repair (permanent and temporary) • Manicure & pedicure •Permanent tattoo/ body art •Henna tattoo •Face & body massage •Invasive face and beauty revitalizing treatment Complimentary services unit: •Rent out of evening and wedding dress •Selling evening and wedding dress •Selling face, body, and hair care products of international brands